The “Asakatsu BP” action - Morning Blood Pressure 130 Campaign is a society-wide awareness initiative spearheaded by JSH, with full participation from its members. It focuses on morning hypertension, which is a high-risk time window for cardiovascular events such as stroke and heart attacks [4,5,6]. The importance of identifying and managing morning hypertension through home blood pressure monitoring is internationally recognized [7].

Under the clear slogan, “130 mmHg or higher is a risky morning blood pressure,” the campaign promotes self-monitoring in diverse settings such as homes, workplaces, pharmacies, gyms, and public facilities [3]. This “visualization of blood pressure” encourages behavior change. If high readings are observed, individuals are encouraged to improve lifestyle habits (salt reduction, exercise, smoking cessation, sleep hygiene, etc.) and consult healthcare providers in accordance with JSH2025 Guidelines [1]. In this way, the campaign acts as a bridge connecting healthcare with everyday life.

Importantly, Morning Blood Pressure 130 Campaign is not a top-down initiative led solely by healthcare providers, but a self-management–based hypertension prevention strategy led by individuals themselves. This citizen-centered approach aligns well with JSH2025 guidelines’ implementation philosophy and reinforces the mutual complementarity of both efforts.