It is now a scary fact that the majority of the UK population is overweight.1 If you are normal weight, it follows that you are now in a minority group. The nation is sleep walking into all the secondary consequences of obesity, so it is not a shock to realise that this generation will die younger than their parents (despite all the medical advances) because they are killing themselves with fattening, cheap food.

This is the age of ‘influencers’, and so I thought about who might be recruited to spread vital public health messages within communities. Ideally, I …